On November 13th, an article called “Green Slime Invades World’s Deepest Lake” on the National Geographic website was published. The author, Brian Clark Howard, discusses the recent years of a bizarre algae bloom that has taken over the depths of Lake Baikal in Russia (Howard). The algae bloom resembles a “green slime layer” that is covering the bottom of the lake (Howard). Scientists are trying to figure out the cause and/or source of pollution, but as of right now, it is unknown. At this point Howard says that scientists are suspecting that “nutrients are washing into the lake from human sewage or from animal waste used as fertilizer” (Howard). As a result of this algae bloom, scientists are worried that it will negatively affect the biodiversity in the lake. Although there is no call to action in this article, it is very factual and easy to understand which are ultimately the strongest pieces of rhetoric that is used in the article.
Howard begins the article by giving the reader and understanding of the area that is being affected by the algae bloom. He says that Lake Baikal is the world’s deepest lake and is located in far eastern Russia (Howard). By using logos here, helps the reader know a little background about Lake Baikal. Howard also at the beginning of the article introduces Stephanie Hampton, who is a lake ecologist at Washington State University. He references Hampton throughout the article. For example, when he states Hampton’s view on what the cause of this algae bloom is. Hampton says, “The mats, resembling green shag carpets, have been popping up in some areas just offshore of towns, which suggests human pollution may be to blame” (Howard). Establishing a strong pathos at the beginning is effective rhetoric because it allows the reader to trust the information being given. One aspect of this article that I really thought impacted pathos and ethos was the use of a photo gallery that was embedded in the article. The photos were professionally taken by Viktor Lyagushkin, a National Geographic photographer. The use of photos helped to visualize what was being said in the article. For example, when Howard was explaining the “green slime layer” the reader was able to see a photo that described what he was talking about. The article was very clean in the sense that there was not a lot of writing and adversitments that could have been distracting. The use of a photo gallery also enhanced the article because most people like to see visuals instead of just reading words. The article was relatively short and concise. The article was brief but very comprehensive. Howard provided information that was often able to be interpreted beyond what he mentioned. For example, Howard says “Algae can reduce oxygen levels and lower nutrient levels” (Howard). By saying this he lets the reader interpret what low oxygen and nutrients can do to animals. There was also brief mention of kairos at the end of the article. Howard brought up another argument about climate change warming the water in Lake Baikal. He says, “Scientists also are concerned that Baikal has been warming due to climate change” (Howard). Here he is making a larger argument about climate change and how it can be detrimental to the Lake Baikal ecosystem.
After reading this article, I personally wasn’t intrigued by the article. Mainly because Howard did not use a lot of pathos by explaining the effects of these algae blooms on humans. It was a very informational article, so I learned quite a lot about Lake Baikal. The issue was not made urgent or something that we should be trying to fix right away. So after reading the article, I felt like I didn’t need to do anything or that I couldn’t do anything. The issue follows the “out of sight out of mind” mentality. Because it is not a problem to my local community or to the United States in general, it doesn’t intrigue me as an issue. Although I understand it is an issue, I just don’t believe I can do anything, so the issue is not important to me. The article overall was quite visually stimulating with the photo gallery, however the overall issue at hand lacked a connection to humans and people who do not live in Russia which as a result, disconnects the reader.
Link to the article: http://news.nationalgeographic.com/2015/11/151113-lake-baikal-green-slime-algae-photos-water-quality-science/